Tuesday, December 9, 2008

Shopping with plastic does not hurt as much

Scientists have found that shopping with paper money triggers a sense of loss with each purchase. Buying things on credit does not. This is part of the reason people tend to overspend when purchasing items with credit cards rather than cash. Purchasing items with credit cards makes the fun parts of our brains feel good like all shopping does, but without any of the negative reactions our brains have to paying with cash.

It's not your fault America owes 750 billion dollars to credit card companies for products we have, more than likely, already consumes. It's your brain's fault.

Read more about it in the most recent Newsweek.

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